Data Mining Manager

Summary

• Support marketing value generation activities by developing and applying sophisticated customer insight generation and complex modelling, and segmentation activities.
• Answer critical business questions around marketing/sales funnel, customer retention, business investment prioritization related to customer value management and identifying opportunities.
• Interact with key business stakeholders for data mining model related activities and own end-to-end data analysis and modelling of assigned projects.
• Create sustainable models and participate in the continuous improvement of predictive analytics framework.
• Leverage insights gained from analytics into actionable business recommendations.
• Act as the custodian of the models used for CVM activities and ensure accuracy and optimum performance of the models.

Key Responsibilities

• Manage data mining activity across organization in collaboration with relevant functions and identify opportunities, leverage on DM capabilities to improve quality of the customers, revenue, retention, and enhance customer LTV.
• Provide predictive knowledge using datamining capabilities and models to boost the business (churn, segmentation, Social Network, next best offer).
• Create a new segmentation reporting suite and dashboard(s) to ensure the integration of the final segmentation products with group systems and processes.
• Develop right segments and clusters for marketing actions.
• Use social network analytics for identifying the right communities and enhance the marketing efforts and product penetration.
• Act as principal interface with data mining technology Eco system including SAS Modelling and Report Tools, DWH.
• Work closely with marketing product team to identify targets and actions and provide intelligent inputs and insights using BI capabilities.
• Provide predictive knowledge using datamining capabilities and models to boost the business (churn, segmentation, social network, next best offer).
• Own and measure the incremental outcome of CVM activities and act as the official reporting source of such KPIs Liaison with other functions to develop strategies to use data mining capabilities for revenue generation and protection, improve customer quality and for predictive analytics.
• Engage with Tec DWH for BI operations as per the SLA.

Competencies

• Strong data mining expertise.
• Strong statistical background good knowledge of predictive analytics.
• Strong knowledge in Telco, Marketing domain.
• Excellent strategic thinking, analytical skills and the ability to be creative.
• Aptitude to multi-task and prioritize effectively, manage pressure, and solve problems.
• Strong coaching and team building experience.
• Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities.
• 5 years of experience in the  Business  intelligence, Data mining & Pricing.

Language

• English (required)
• Kurdish (required)
• Arabic (preferred)

• Number of Positions: 1
• Experience: 5-10 years of work experience in relevant field.
• Education: Bachelor or Master in Computer Science, Business, or Mathematics.
• Location: Erbil