Country Marketing Lead

We are searching for a highly qualified Country Marketing Lead to join our ZoodPay and ZoodMall team in Iraq. He/she will contribute to existing marketing programs while developing new initiatives aligned with the company’s strategy and goals.

Responsibilities

• Work with the executive team to plan and execute the marketing strategy, ensuring all marketing efforts serve to achieve immediate and long-term business goals

• Launch offline and online activities and campaigns to promote the ZoodPay and ZoodMall brands and drive sales

• Launch co-marketing campaigns with partners

• Establish a solid brand positioning, identify target audiences, and develop marketing plans across different channels and segments

• Build strong relationships with the sales and product teams

• Manage the marketing, social media, and creative design teams and track their performance

• Plan and manage the deliverables of the Creative Agency and the internal design team

• Develop creative briefs and guide the creative direction to meet campaign objectives

• Develop and execute influencer marketing strategies

• Negotiate and liaise with third-party PR agencies

• Provide competitive analyses and consumer trends

• Communicate campaign objectives, timelines, and deliverables to respective teams

• Prepare marketing activity reports and metrics for measuring campaigns performance

• Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate

• A minimum of 5 years experience in marketing,

• E-commerce/online experience is mandatory

• Diploma in marketing, business, or related field

• Fluent in written and spoken English and Arabic languages

• Excellent writing, communication, and presentation skills

• Metrics-driven marketing mindset with an eye for creativity

• Strong team management skills

• Proven experience in developing and executing marketing plans and campaigns

• Proficiency in online and social media marketing

• Proficiency in the full Microsoft Office suite

• Strong project management, multitasking, and decision-making skills